(123 Reviews)

AHA, SO THAT’S THE SECRET! / skin firming serum with AHA fruity acids & hyaluronic acid (15ml)

Facial serum with naturally sourced AHA acids and hyaluronic acid. 
15ml / cca 2 months supply

It smooths the look of fine lines, supports a more even-toned complexion, refines texture, and leaves the skin feeling balanced and renewed.

pH 3.7–3.9

19,70

FREE SHIPPING AVAILABLE

FREE RETURNS

How does it work on your skin?

  • Refines uneven texture
  • Brightens dull, tired-looking skin
  • Improves clarity and tone
  • Hydrates and soothes while exfoliating
  • Promotes a smoother, renewed complexion

What are AHAs?

Alpha hydroxy acids (AHA) are naturally occurring acids found in certain fruits. On the skin, they help refine texture, soften the appearance of fine lines, and support a more even-looking complexion. This formula also boosts hydration thanks to added hyaluronic acid and plant proteins.

Another benefit: AHAs gently lift away dead skin cells, leaving your skin feeling fresh, smooth, and renewed.

Key Ingredients

  • 5 AHA acids (fruit-derived)
  • Hyaluronic acid
  • Plant proteins
  • Aloe vera

How To Use

Apply on clean and dry skin (you can also use it after toner). Use 3-4 times a week. Use it before going to bed or in the evening. You can feel a tickling sensation after applying the serum – that’s normal for AHA acids. But if a burning sensations appears or it feels uncomfortable, stop using the serum –  your skin might be too sensitive to AHA acids (it’s rare, but can happen).

We recommend evening use only. Follow with a neutral moisturizer without strong actives.

If you still want to use it during the day, be sure to use high SPF protection.

INCI / Ingredients

INCI Explained

Trust starts with honesty. We stand behind our formulations and our choice of ingredients. We want to be 100% transparent about what you’re putting on your skin, so here’s more details about every ingredient of this product.

Aloe Barbadensis Leaf Juice
Aloe vera juice that forms the basis of this product.

Citrus Aurantium Dulcis Fruit Extract, Citrus Limon Fruit Extract,  Acer Saccharum Extract, Vaccinium Myrtillus, Saccharum Officinarum
Naturally sourced 5 AHA fruity acids from blueberry, sugarcane, orange, lemon and sugar maple.

Citric Acid
Citric acid helps maintain the correct pH of your serum.

Sodium Benzoate, Potassium Sorbate
Preservative for natural cosmetics that protects your product from spoiling and prevents microbes from growing in it (yuck!).

Hydrolized Corn/Soy/Wheat Protein
Promotes collagen production and moisturizes your skin.

Sodium Lactate
Strong humectant and pH-balancing ingredient that helps keep the skin hydrated and the formula stable.

Phenoxyethanol
Preservative for natural cosmetics that protects your product from spoiling and prevents microbes from growing in it (yuck!). It makes sure your product is safe to use.

Copaifera Officinalis Resin
A natural essential oil (resin) of the Copaifera tree. Smells delicious and has a bunch of beneficial effects. Completely allergen-free!

Citrus Aurantium Bergamia Peel Oil
Bergamot essential oil.

Sodium Hyaluronate
Hyaluronic acid. Effective humectant that attracts and retains moisture, helping the skin feel hydrated, smooth, and supple.

Xanthan Gum
Natural thickener. It give a bit more consistency to your serum, so it’s not too liquid.

Limonene*, Linalool*, Citral* (*from essential oils)
Ingredients of essential oils that need to be labelled separately according to EU law, just in case you have a known allergy to any of them.

Skin Types

Problematic, oily, acne-prone, mixed, mature or dry skin. We don’t recommend it for very sensitive (allergies, red skin, reactions to many skincare products) or very dry skin.

Ask a Question

Need help choosing the right product? Want more information? We’re here for you!

Let’s chat on Facebook Messenger: click here to open the chat window

Send us an email: hello@missalicecosmetics.com

Send us a DM on Instagram: @missalicecosmetics

FEATURED IN

Over 34.738 users improved their skin with us!

SCIENCE-BACKED INGREDIENTS

Smoother skin in days — not weeks.

Gentle exfoliation that instantly reveals a smoother, renewed complexion — and is well tolerated by all skin types.

  • 5 AHA acids (fruit-derived)
  • Hyaluronic acid
  • Plant proteins
  • Aloe vera

LET'S BUILD YOUR ROUTINE!

Personal, AI-free, human-to-human. And it's free!

3 Key Effects

How this formulation works on your skin

Smoother surface

Refines rough patches and softens uneven skin from the very first uses.

Even, Brighter Skin

Targets dullness and helps improve the look of uneven tone.

Irritation-Free Exfoliation

Resurfaces without redness, stinging, or dryness.

5 ALPHA HYDROXY ACIDS

5 AHAs. One Optimized Exfoliation System.

This fruit-sourced AHA complex targets multiple layers of the skin surface at once — increasing efficacy, improving tolerance, and accelerating visible renewal.

  • Lactic (from Blueberry): Hydrating, texture-smoothing
  • Glycolic (Sugar Cane): Fast penetration for deeper resurfacing
  • Citric (Orange & Lemon): Tone-evening antioxidant benefits
  • Malic + Tartaric (Sugar Maple): Gentle support acids for enhanced overall performance

In our INCI list, these acids appear as fruit extracts, reflecting their naturally derived origin.

HYDRATES & PLUMPS

Skin renewal without redness or irritation

Plant proteins strengthen the skin’s resilience, while aloe vera and hyaluronic acid deliver deep, lasting hydration. Together, they cushion the exfoliating action and maintain a calm, irritation-free complexion.

ADD THIS TO YOUR ROUTINE

How to use

STEP 1

Evening use

Apply on clean skin in the evening. Use 3-4 times a week.

STEP 2

Follow with a neutral moisturizer

It will help lock in the moisture. 

Key Ingredients

The main actives that make our formulation effective.

5 AHA acids

  • Fruit-derived

  • Synergistic combination

  • Gentle & non-irritating

Hyaluronic Acid

  • Deep hydration

  • Plumps skin

  • Smooths fine lines

Plant proteins

  • Strengthens barrier

  • Improves firmness

  • Boosts resilience

5 AHA acids

  • Fruit-derived

  • Synergistic combination

  • Gentle & non-irritating

Hyaluronic Acid

  • Deep hydration

  • Plumps skin

  • Smooths fine lines

Plant proteins

  • Strengthens barrier

  • Improves firmness

  • Boosts resilience

BUYING A MISS ALICE FORMULATION

We're unique - like your skin!

What if your skincare actually worked? That simple question drives everything we do!

All our formulations are developed in-house, by our own R&D team. That makes our products unique and innovative, not a copy of something else.

Every product you purchase is developed, produced, made and shipped by our team of skin dorks. We don't do white label products (repackaging products from others brands under our own name) or private label products (other companies developing products for us).

This allows us to be 100% sure what's in our products, how they work, why they work and if they're a good match for your skin!

 

Our own laboratory allows us to try ingredients and combinations other brands haven't even heard of! Real skin science brings results you can see - and it all starts in the lab.

We strive to develop truly innovative, inspiring formulations that make a difference on your skin!

We're a female-founded skin science startup. We have no outside investors and we're a proudly independent beauty brand. We can only grow with happy users, that's why your skin is at the centre of everything we do!

Because it's the right thing to do. And our Chief Dog Officer wouldn't have it any other way.

We don't test on animals (it's also illegal in EU). Only on people. A lot.

Reviews by real users

Customer Reviews

Ana
Rating: 5/5
Odlično!
Dobro vlaži kožo, je ne draži, brez 'mastnega' občutka na koži. Kompatibilna z večino vlažilnih in sončnih krem.
Wed Jun 10 2026 11:17:17 GMT+0000 (Coordinated Universal Time)
Metka
Rating: 5/5
AHA, SO THAT'S THE SECRET! / vlažilni serum z AHA sadnimi kislinami in hialuronsko kislino (15ml)
Wed Mar 12 2025 07:37:19 GMT+0000 (Coordinated Universal Time)
NADJA ZOTLAR
Rating: 4/5
AHA, SO THAT'S THE SECRET! / vlažilni serum z AHA sadnimi kislinami in hialuronsko kislino (15ml)
Tue Mar 04 2025 05:44:10 GMT+0000 (Coordinated Universal Time)
majda rašl
Rating: 5/5
pet
5
Mon Feb 03 2025 07:35:14 GMT+0000 (Coordinated Universal Time)
Dina Nunic
Rating: 5/5
odlicno
5*
Mon Oct 14 2024 09:36:39 GMT+0000 (Coordinated Universal Time)
Beti Šebalj
Rating: 5/5
AHA, SO THAT'S THE SECRET! / vlažilni serum z AHA sadnimi kislinami in hialuronsko kislino (15ml)
Mon May 20 2024 03:48:26 GMT+0000 (Coordinated Universal Time)
Alma Elizabeta Špelko
Rating: 5/5
Odlična kozmetika
Thu Apr 04 2024 12:02:26 GMT+0000 (Coordinated Universal Time)
Daša Ličina
Rating: 5/5
AHA, SO THAT'S THE SECRET! / vlažilni serum z AHA sadnimi kislinami in hialuronsko kislino (15ml)
Wed Oct 11 2023 05:07:00 GMT+0000 (Coordinated Universal Time)
Špela Ocepek
Rating: 5/5
AHA, SO THAT'S THE SECRET!
odlično
Sun Sep 24 2023 11:44:58 GMT+0000 (Coordinated Universal Time)
Slađana Karać
Rating: 5/5
5
Sun Aug 13 2023 18:30:50 GMT+0000 (Coordinated Universal Time)

GO #BehindTheBrand

with our founders Spela&Primo!

Follow us for more

Instagram TikTok