MEET THE FOUNDERS
If you’re like me, you’ve had enough of skincare brands that want you to compare yourself with photoshopped supermodels! Don’t you just hate it when brands try to make you feel bad about your skin, your butt, your hair or even your pores? I think cosmetics should first help you feel good, the “look good” part comes after.
I’m sure you have your own desires and ideas about how your skin should look like. There’s no need to make supermodels or Instagram beauty your ideals when it comes to skin. We’ve got a long way to go in this fight against “fake” beauty, but we’re just getting started!
That’s why I wanted Miss Alice to be different – exciting, effective and empowering! When women feel confident, anything is possible!
I hope you give us a chance and thanks for being part of the #realbeauty revolution!
Primoz Jakin & Lumi
co-founders (and one Chief Dog Officer)
OUR OWN DEVELOPMENT LABORATORY
We may have fun, but we take your skin seriously serious. That’s why we created our own research & development laboratory that allows us to formulate and test advanced solutions for your skin.
And because we formulate all our own products (we don’t outsource development or use whitelabel products), we know every little detail and every ingredient that goes into them.
CHANGING WHAT BEAUTY MEANS
We want to help you fall in love with your skin, not frustrate you with unreal ideals. That’s why we only photograph real women. Real skin. Real shapes.
No supermodels. No retouched skin or erased imperfections.
We’re without fake curves, faces or promises.Find out more about this
Study-backed actives that are proven to work.
We formulate for real impact on your skin health, look & feel.
We want you to check our ingredients. We also explain each entry in our INCI lists.
No ingredient or product is tested on animals (btw, animal testing is illegal in EU).
It’s more than just looks. We think about longterm health of your skin, as well as improving your skin in the short term.
Our own lab and know-how allow us to develop advanced skin for ourselves, our moms and, most importantly, you!
SUSTAINABILITY & ETHICS
We use glass whenever possible, because we can reuse it. Simply send us back your empties – we’ll pay the shipping costs. Get in touch and we’ll help you with the return.
RECYCLABILITY & SUSTAINABILITY
Our plastic tubes are made from monomaterial (a single type of plastic, not a combination of multiple different types), which makes them easily recyclable.
For protection during shipping, we use only paper and biodegradable confetti (seriously, try sticking them under water!). We don’t use any single use plastic airpockets, plastic wrapping (like bubble wrap) or plastic confetti.
Our airless containers are 98% recyclable (the rest is a metal valve), certified by CYCLOS and ISCC (International Sustainability and Carbon Certification)
We reduce packaging by packing as many products as possible in a single box and a lot of our products don’t come with secondary packaging (product boxes) at all. You only throw them away, after all.
Our online shops run on servers powered by 100% renewable energy.
Our plant butters and oils come from suppliers who are part of the SEDEX network. This helps us ensure their supply chains follow sustainable and ethical practices.
We choose suppliers that follow ethical and sustainable manufacturing practices. For example, our micas (mineral pigments) come from a supplier who actively makes sure no child labor, modern slavery or exploitative practives are present during production.
The whole beauty industry has a lot of work to do in these areas. At Miss Alice, we want to be part of the solution.