Spela Ceglar
founder
Hi, I’m Spela!
I started Miss Alice because I believe skincare can be more interesting, more honest and much better formulated.
As an independent brand, we’re up against some of the biggest skincare names in the world. So how do we grow? By making better products. That’s the bottom line, let’s be honest. No amount of TikTok virality or pictures of our Chief Dog Officer will help if the product sucks.
That’s why we obsess over skin, not financial spreadsheets (our accountant will kill me for writing this). We formulate for real skin. Skin that changes with age, hormones, stress and the seasons.
We invested in our own laboratory so we can be innovative. We’ve got 40,000 happy users and counting, and I take that as a sign we’re doing something right. I’d love to have you join them!
I don’t believe you need flawless skin (what does that even mean?), but I know you still want visible results from your skincare. So do I! Otherwise, what’s the point?
This is something that drives all our development. We formulate for results. I can personally stand behind each of our formulas. I know they contain what we say they contain, and I know we did everything possible to make each one a seriously effective, innovative product.
Thanks for trusting us with your skin! Questions? My team and I are always here for you.
Best,
Spela
Primo Jakin & Lumi
co-founders (and one Chief Dog Officer)
OUR OWN DEVELOPMENT LABORATORY IN LJUBLJANA, SLOVENIA
We may have fun, but we take your skin seriously. That’s why we invested in our own research & development laboratory that allows us to formulate and test advanced solutions for your skin.Â
And because we formulate all our own products (we don’t outsource development or use whitelabel products), we know every little detail and every ingredient that goes into them.
OUR FORMULATIONS
ACTIVE INGREDIENTS
Study-backed actives that are proven to work.
NOTICEABLE EFFECTS
We formulate for real impact on your skin health, look & feel.
TRANSPARENCY
We want you to check our ingredients. We also explain each entry in our INCI lists.
CRUELTY FREE
No ingredient or product is tested on animals (btw, animal testing is illegal in EU).
INNOVATIVE SKINCARE
It’s more than just looks. We think about longterm health of your skin, as well as improving your skin in the short term.
IN-HOUSE DEVELOPMENT
Our own lab and know-how allow us to develop advanced skin for ourselves, our moms and, most importantly, you!
SUSTAINABILITY & ETHICS
REUSE
We use glass whenever possible, because we can reuse it. Simply send us back your empties – we’ll pay the shipping costs. Get in touch and we’ll help you with the return.
RECYCLABILITYÂ & SUSTAINABILITY
Our plastic tubes are made from monomaterial (a single type of plastic, not a combination of multiple different types), which makes them more easily recyclable.
For protection during shipping, we use only paper and biodegradable confetti (seriously, try sticking them under water!). We don’t use any single use plastic airpockets, plastic wrapping (like bubble wrap) or plastic confetti.
Our airless containers are 98% recyclable (the rest is a metal valve), certified by CYCLOS and ISCC (International Sustainability and Carbon Certification)
We reduce packaging by packing as many products as possible in a single box and a lot of our products don’t come with secondary packaging (product boxes) at all. You only throw them away, after all.
Our online shops run on servers powered by 100% renewable energy.
INGREDIENT SOURCING
Our plant butters and oils come from suppliers who are part of the SEDEX network. This helps us ensure their supply chains follow sustainable and ethical practices.
ETHICAL SUPPLIERS
We choose suppliers that follow ethical and sustainable manufacturing practices. For example, our micas (mineral pigments) come from a supplier who actively makes sure no child labor, modern slavery or exploitative practices are present during production.
The whole beauty industry has a lot of work to do in these areas. At Miss Alice, we want to be part of the solution.