★★★★★

“I use it under makeup every day. My skin feels nourished and soft, and it doesn’t clog my pores."

Nina

✓  Verified customer

(80 Reviews)

WAKE UP / Antioxidant Lipid Serum (15ml)

Daily support against oxidative stress linked to visible premature skin ageing.
15 ml / approximately 2–3 months of use

Softer, smoother and naturally radiant-looking skin from the first use.

  • Oil-based formula
  • Smooth, silky finish
  • 2–3 drops per use

€17,90

FREE SHIPPING AVAILABLE

FREE RETURNS


★★★★★

“I use it under makeup every day. My skin feels nourished and soft, and it doesn’t clog my pores.”

Nina


✓  Verified customer

  • Immediately softens and smooths the skin
  • Supports a naturally radiant-looking complexion
  • Forms a lightweight lipid layer that helps reduce moisture loss
  • Provides antioxidant support against oxidative stress linked to visible premature skin ageing

Ingredients / INCI

Key Ingredients

  • Vitamin C
  • Vitamin E
  • Astaxanthin
  • Squalane (plant based)

INCI Explained

Trust starts with honesty. We stand behind our formulations and our choice of ingredients. We want to be 100% transparent about what you’re putting on your skin, so here’s more details about every ingredient of this product.

Simmondsia Chinensis Seed Oil
Natural jojoba oil that forms the foundation of Wake Up.

Euterpe Oleracea Fruit Oil
Acai Berry extract (oil).

Helianthus annuus
Organic sunflower oil.

Squalane
Plant squalane.

Pelargonium Graveolens Flower Oil
Geranium essential oil. Smells delicious!

Ascorbyl palmitate
A stable & effective form of Vitamin C

Tocopherol
Vitamin E

Helichrysum Italicum Flower Oil
Immortelle essential oil.

Astaxanthin
A powerful antioxidant.

Citronellol*, Geraniol*, Linalool*, Limonene* (*from essential oils)
Ingredients of essential oils that need to be labelled separately according to EU law, just in case you have a known allergy to any of them.

How To Use

In the morning, apply on washed and dry skin. Give it a few moments to fully absorb. For many types of skin, no cream is needed after Wake Up!

For best results, first apply a hydrating serum (for example Hey, Gorgeous!), then follow up with Wake Up. Continue with your normal morning routine (make up etc.)

Skin Types

Suitable for all skin types. If your skin is very dry, it’s even more important to first apply a hydrating serum like Hey, Gorgeous! and then Wake Up on top of that. If your skin is mixed or oily, Wake Up will be wonderful as a standalone morning serum.

Shipping Info

Delivery

Your order will be shipped the same or next business day. We ship via DPD to most EU countries. Shipping costs depend on country – please check here for more. Free delivery is available, please check the country list.

Payment options

You can securely pay by Paypal, Visa, MasterCard, Apple Pay, Google Pay, Klarna, Ideal and other options, depending on your country. You will see all available options listed at checkout.

Free returns

You can return your unused products within 15 days. Returns are free – contact us and we’ll arrange everything.

FEATURED IN

LIPIDS + ANTIOXIDANTS

Daily lipids for soft, supple skin.

Lipids form a lightweight layer that helps reduce moisture loss and keeps the skin feeling comfortable.

THE TEXTURE
An oil-based serum that spreads easily and settles into a smooth, silky finish.

★★★★★

“I love that it feels rich but doesn’t make my skin greasy. My skin feels very soft after use, and one bottle lasts me almost three months."

Ana S.

✓  Verified customer

Science backed ingredients

The Formula

Antioxidants, delivered in lipids.

Questions before trying Wake Up

No. Use 2–3 drops and Wake Up settles into a smooth, silky finish without leaving the skin greasy. Using more will create a richer finish.

It shouldn’t clog pores: the formula is based on lightweight lipids and contains no heavy butters or waxes.

A serum made entirely from oils and oil-soluble ingredients. Wake Up combines jojoba, acai and sunflower oils with squalane, vitamins C and E, and astaxanthin.

Yes. Apply 2–3 drops and give the serum a moment to settle before applying makeup. The smooth, silky finish creates a comfortable base without adding another heavy layer.

For some skin types, Wake Up provides enough lipid nourishment to use as the final skincare step. However, it contains no water or humectants and isn’t a hydrating moisturiser.

No. Wake Up uses oil-soluble ascorbyl palmitate as part of an antioxidant system with vitamin E and astaxanthin. It is designed for daily antioxidant care, not intensive pigmentation correction.

Approximately two months with daily use. Because only a few drops are needed, some customers report that one bottle lasts them almost three months.

HOW IT FITS YOUR ROUTINE

2-3 Drops Are Enough

+ WHEN
Morning, evening or whenever your skin needs more softness.


+ WHERE
After water-based serums. Follow with cream if your skin needs it.


+ HOW LONG
15 ml lasts approximately two to three months with regular use.

REVIEWS

What People Say About Wake Up

(reviews may be translated)

★★★★★

“After two weeks of regular use, my skin’s texture was visibly improved and it no longer looked dull."

Kaja T.

✓  Verified customer

★★★★★

“I use it under makeup every day. My skin feels nourished and soft, and it doesn’t clog my pores."

Nina

✓  Verified customer

★★★★★

“My skin looks radiant and smooth after applying the serum, and I don’t even need a day cream afterwards."

Petra B.

✓  Verified customer

★★★★★

“After two weeks of regular use, my skin’s texture was visibly improved and it no longer looked dull."

Kaja T.

✓  Verified customer

★★★★★

“I use it under makeup every day. My skin feels nourished and soft, and it doesn’t clog my pores."

Nina

✓  Verified customer

★★★★★

“My skin looks radiant and smooth after applying the serum, and I don’t even need a day cream afterwards."

Petra B.

✓  Verified customer

Your daily lipid serum.

WAKE UP / 15 ml / approximately 2–3 months of use

€17,90

FREE SHIPPING AVAILABLE

FREE RETURNS

Customer Reviews

Urška
Rating: 5/5
No Review
Thu Jul 23 2026 08:52:24 GMT+0000 (Coordinated Universal Time)
Denise Harl
Rating: 5/5
Wake up serum
Res super zadeva ta serum. Koža je lepo nahranjena in gladka. Več kot zadovoljna🥰
Mon Apr 20 2026 08:53:04 GMT+0000 (Coordinated Universal Time)
Tina Weilguny
Rating: 5/5
Super je. Meni najljubši. Vlaži, po drugi strani pa ne deluje masten.
Fri Apr 17 2026 08:39:36 GMT+0000 (Coordinated Universal Time)
Julija Rozman
Rating: 5/5
WAKE UP / antioksidativni serum z vitamini C & E (15ml)
Sun Apr 27 2025 15:16:14 GMT+0000 (Coordinated Universal Time)
majda rašl
Rating: 5/5
5
zelo dobra kozmetika
Sat Dec 21 2024 13:35:44 GMT+0000 (Coordinated Universal Time)
Majda Rozman
Rating: 5/5
WAKE UP / antioksidativni serum z vitamini C & E (15ml)
Sat Dec 07 2024 00:57:43 GMT+0000 (Coordinated Universal Time)
Josipa Ozbolt
Rating: 5/5
WAKE UP / antioksidativni serum s vitaminima C i E (15ml)
Mon Oct 07 2024 04:07:39 GMT+0000 (Coordinated Universal Time)
Alenka Zemljič
Rating: 5/5
5
Sat Oct 05 2024 20:17:00 GMT+0000 (Coordinated Universal Time)
Kaja Tomažič
Rating: 5/5
Moja koža je zažarela
Po 2h tednih redne uporabe je moja koža vidno boljše teksture in ni več pusta. Uporabljam zjutraj: tonik + WAKE UP + SPF = vrhunsko
Sat Oct 05 2024 08:50:58 GMT+0000 (Coordinated Universal Time)
URŠA VALENTINČIČ
Rating: 5/5
Zelo zadovoljna.
Wed Jul 03 2024 14:00:29 GMT+0000 (Coordinated Universal Time)

LET'S BUILD YOUR ROUTINE!

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BUYING A MISS ALICE FORMULATION

We're unique - like your skin!

What if your skincare actually worked? That simple question drives everything we do!

All our formulations are developed in-house, by our own R&D team. That makes our products unique and innovative, not a copy of something else.

Every product you purchase is developed, produced, made and shipped by our team of skin dorks. We don't do white label products (repackaging products from others brands under our own name) or private label products (other companies developing products for us).

This allows us to be 100% sure what's in our products, how they work, why they work and if they're a good match for your skin!

 

Our own laboratory allows us to try ingredients and combinations other brands haven't even heard of! Real skin science brings results you can see - and it all starts in the lab.

We strive to develop truly innovative, inspiring formulations that make a difference on your skin!

We're a female-founded skin science startup. We have no outside investors and we're a proudly independent beauty brand. We can only grow with happy users, that's why your skin is at the centre of everything we do!

Because it's the right thing to do. And our Chief Dog Officer wouldn't have it any other way.

We don't test on animals (it's also illegal in EU). Only on people. A lot.

GO #BehindTheBrand

with our founders Spela&Primo!

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