SERIOUS BUSINESS / hair mask with plant keratin and active ingredients (120g)



An effective hair mask with keratin and innovative active ingredients. It makes your hair smooth, soft and bouncy. It also helps prevent breakages and split ends.


✔ plant keratin protects your hair against breakages and split ends

oat proteins help with volume

panthenol and the patented innovative ingredient Aquaxyl (Ecocert approved) help prevent dry, flat hair

✔ smooths your hair

✔ hair will be easier to brush, without tangling


SERIOUS BUSINESS works for all hair types – dry, curly, straight, thick, thin or greasy hair. Apply after washing your hair. A 120g pack will be enough for 10-15 uses.

 Natural | 🐰Cruelty-Free | No Nasties

In Stock


“Lots of hair masks are very similar. I wanted ours to be different, more advanced, but clean without nasties. It has to make a difference! That’s why we’ve included a bunch of innovative active ingredients with natural goodies that actually work!”

– Spela Ceglar, founder Miss Alice lovemade cosmetics

Key Ingredients

SERIOUS BUSINESS packs some seriously effective ingredients for your hair! We selected them for both their effect and their compatibility with our Clean Cosmetics philosophy. That means no cr*p in your haircare.

Vegetable keratin

Keratin is the main protein found in hair strands, which gives hair its structure. Keratin in SERIOUS BUSINESS protects and regenerates your hair, making it stronger, shinier and more flexible. We use plant-based keratin.


An innovative and patented ingredient, specially formulated for hair care. It lends your hair some serious moisture and helps prevent your hair from drying out. This ingredient is Ecocert approved and we’re just in love with it.


Panthenol or provitamin B5 is an amazing natural humectant, detangler and moisturizing agent. It gives your hair shine, keeps it hydrated and improves hair elasticity.

Oat proteins

Hydrolized oat proteins help retain moisture in your hair. It also makes your hair smoother and stronger.


Sounds like something out of a science fiction movie? Well, there’s some serious science behind this one (and no fiction!). It has amazing effects on your hair, detangling it and improving wet combing. It also has anti-static properties (we all hate that “electric” hair flying everywhere, right?).

Hibiscus Flower Extract

Hibiscus Flower extract is full of vitamins and minerals. It promotes hair growth and gives the mask its appealing pink colour.

Monoi tahiti oil (frangipani flower with coconut oil)

Monoi nourishes your hair and smells amazing. It helps prevent protein loss in hair, which has been shown to help prevent breakage and split ends. This will help your hair grow longer, stronger and healthier.

These are the key ingredients that make this product work so well. You can check the entire list of ingredients (INCI) by clicking here.

This product contains NO:
mineral oils
propylene glycol or other nasties.

Ask a Question

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How To Use

Wash your hair. Apply the mask on moist hair in a thin layer – from the middle (or from the scalp) and all the way to the ends. Wrap your hair in a towel or make a bun and let it work for 10 minues. Wash off with just water, no shampoo. You can use it every time you wash your hair.

The 120g pack should be enough for 10-15 uses, depending on the length of your hair.


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