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SERIOUS BUSINESS / hair mask with plant keratin and active ingredients (120g)
€16,90
WHAT IS THIS?
An effective hair mask with keratin and innovative active ingredients. It makes your hair smooth, soft and bouncy. It also helps prevent breakages and split ends.
HOW DOES IT WORK?
✔ plant keratin protects your hair against breakages and split ends
✔ oat proteins help with volume
✔ panthenol and the patented innovative ingredient Aquaxyl (Ecocert approved) help prevent dry, flat hair
✔ smooths your hair
✔ hair will be easier to brush, without tangling
HOW TO USE?
SERIOUS BUSINESS works for all hair types – dry, curly, straight, thick, thin or greasy hair. Apply after washing your hair. A 120g pack will be enough for 10-15 uses.
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Description 
“Lots of hair masks are very similar. I wanted ours to be different, more advanced, but clean without nasties. It has to make a difference! That’s why we’ve included a bunch of innovative active ingredients with natural goodies that actually work!”
– Spela Ceglar, founder Miss Alice lovemade cosmetics
Key Ingredients
Key Ingredients
SERIOUS BUSINESS packs some seriously effective ingredients for your hair! We selected them for both their effect and their compatibility with our Clean Cosmetics philosophy. That means no cr*p in your haircare.
Vegetable keratin
Keratin is the main protein found in hair strands, which gives hair its structure. Keratin in SERIOUS BUSINESS protects and regenerates your hair, making it stronger, shinier and more flexible. We use plant-based keratin.
Aquaxyl
An innovative and patented ingredient, specially formulated for hair care. It lends your hair some serious moisture and helps prevent your hair from drying out. This ingredient is Ecocert approved and we’re just in love with it.
Panthenol
Panthenol or provitamin B5 is an amazing natural humectant, detangler and moisturizing agent. It gives your hair shine, keeps it hydrated and improves hair elasticity.
Oat proteins
Hydrolized oat proteins help retain moisture in your hair. It also makes your hair smoother and stronger.
Polyquaternium-7
Sounds like something out of a science fiction movie? Well, there’s some serious science behind this one (and no fiction!). It has amazing effects on your hair, detangling it and improving wet combing. It also has anti-static properties (we all hate that “electric” hair flying everywhere, right?).
Hibiscus Flower Extract
Hibiscus Flower extract is full of vitamins and minerals. It promotes hair growth and gives the mask its appealing pink colour.
Monoi tahiti oil (frangipani flower with coconut oil)
Monoi nourishes your hair and smells amazing. It helps prevent protein loss in hair, which has been shown to help prevent breakage and split ends. This will help your hair grow longer, stronger and healthier.
These are the key ingredients that make this product work so well. You can check the entire list of ingredients (INCI) by clicking here.
This product contains NO:
parabens
gluten
sillicones
mineral oils
paraffine
propylene glycol or other nasties.
INCI
Aqua
Water, moisturizes your hair
Behentrimonium Methosulfate, Cetearyl Alcohol
Emulsifier that holds together water and oil
Coco-caprylate
Natural derived emollient, green alternative to silicones
Gardenia Tahitensis Flower Extract, Cocos Nucifera Oil
Monoi tahiti flower macerated in coconut oil. It has a pleasant feel and smell. Also nourishes your hair and makes them soft.
Avena Sativa Kernel Extract, Hydrolized Oat Protein, Potassium Palmitoyl Hydrolyzed Oat Protein
Vegetable proteins (oat) for volume and healthy hair
Hydrolized Keratin
Vegetable derived keratin protects your hair against breakages and moisturizes them
Polyquaternium-7
For conditioning, volume and wet combining
Xylitylglucoside, Anhydroxylitol, Xylitol
Natural ingredient for moisturizing your hair
Myristil Myristate
Coconut derived fatty acid for thicker mask and shine
Isoamyl Laurate
Natural derived emollient, green alternative to silicones
Panthenol, Pantolactone
improves hair shine and softens the hair
Citric Acid
Ph adjuster
Gluconolactone
A natural polyhydroxy acid that moisturizes and also helps prevent growth of microorganisms in your products (yuck).
Sodium Benzoate
A preservative suitable for natural skincare. Prevents the growth of microorganism in your products (yuck!) and makes sure your product doesn’t go bad in a week.
Parfum
Yum! Smells like fresh raspberries
Hibiscus Sabdariffa Flower Powder
Contains vitamins and minerals, gives the mask violet pink colour. Hibiscus also works against grey hair.
Benzyl Alcohol, Dehydroacetic Acid
A preservative suitable for natural skincare. Prevents the growth of microorganism in your products (yuck!) and makes sure your product doesn’t go bad in a week.
Mica, Titanium Dioxide, Ci 77491
mineral pigment for attractive colour of the mask
*geraniol, Limonene, Linalool, Benzyl Alcohol, Citral.
*from essential oils or parfumes
Volume: 120g (about 10-15 uses)
Ask a Question
Ask a Question
Need help choosing the right product? Want more information? We’re here for you!
Let’s chat on Facebook Messenger: click here to open the chat window
Send us an email: heybabe@missalicecosmetics.com
Send us a DM on Instagram: @missalicecosmetics
How To Use
How To Use
Wash your hair. Apply the mask on moist hair in a thin layer – from the middle (or from the scalp) and all the way to the ends. Wrap your hair in a towel or make a bun and let it work for 10 minues. Wash off with just water, no shampoo. You can use it every time you wash your hair.
The 120g pack should be enough for 10-15 uses, depending on the length of your hair.
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