FEATURED IN

Intensive hydrating facial serum
15 ml / approx. 2 months
HEY, GORGEOUS! is a lightweight serum with Matrixyl™ peptide, hyaluronic acid, and ceramides that instantly hydrates the skin, smooths its texture, and helps strengthen the skin barrier. It absorbs quickly, feels non-greasy, and is suitable for daily use.
pH 5.3–5.7
€18,90
Apply to clean skin. In the morning, use it before other products – the hydrating Hey, Gorgeous! serum should be the first (or among the first hydrating steps) applied to the skin.
Finish your routine with a cream or an oil-based serum to help lock moisture into the skin.
It can also be used in the evening for overnight hydration. The serum is suitable for daily use and for the entire face. Avoid direct contact with the eyes.
Trust starts with honesty. We stand behind our formulations and our choice of ingredients. We want to be 100% transparent about what you’re putting on your skin, so here’s more details about every ingredient of this product.
Aqua
Base of the formulation. Solvent for water-soluble ingredients.
Glycerin
Humectant that binds water and helps maintain skin hydration.
Propanediol
Hydrating ingredient and carrier for actives. Improves texture and skin feel.
Rosa Damascena Flower Water
Rose water with a gentle refreshing and soothing effect.
Panthenol
Soothes the skin, supports regeneration, and helps reduce tightness.
Saccharide Isomerate
Humectant that provides long-lasting hydration.
Butylene Glycol
Hydrating ingredient that helps retain moisture and improves skin feel.
Sodium Hyaluronate
Hyaluronic acid for effective hydration.
Hydrolyzed Sodium Hyaluronate
Hydrolyzed hyaluronic acid for enhanced moisture retention.
Sodium Lauroyl Lactylate
Emulsifier that also supports lipid delivery. Helps strengthen the skin barrier.
Steareth-20
Emulsifier that stabilizes the formulation and improves texture.
Ceramide NP
Key building block of the skin barrier. Helps reduce water loss.
Phenoxyethanol
Preservative that protects the product from microbial contamination.
Ceramide AP
Ceramide that supports skin barrier repair and improves skin texture.
Phytosphingosine
Natural component of the skin barrier. Helps maintain skin balance.
Palmitoyl Pentapeptide-4
Signaling peptide that supports regenerative processes and the appearance of fine lines.
Euterpe Oleracea Fruit Extract
Antioxidant extract (açaí) that helps protect the skin from oxidative stress.
Ceramide EOP
Ceramide important for the stability and resilience of the skin barrier.
Cholesterol
Natural lipid component of the skin. Works with ceramides to strengthen the barrier.
Xanthan Gum
Thickener that contributes to stability and a pleasant texture.
Carbomer
Thickener that creates a lightweight, gel-like texture.
Ethylhexylglycerin
Preservative booster with mild moisturizing properties.
Polysorbate 20
Solubilizer that enables even dispersion of ingredients.
Caprylyl Glycol
Moisturizing ingredient that also supports preservation.
Potassium Sorbate
Preservative effective against yeasts and molds.
Sorbic Acid
Preservative that complements overall product protection.
Citric Acid
Adjusts the pH of the formulation.
Sodium Citrate
Adjusts and stabilizes the pH of the formulation.
The serum is formulated for all skin types.
If your skin is very sensitive or tends to react to skincare products, we recommend patch testing on a small area first (as with any cosmetic product).
Your order will be shipped the same or next business day. We ship via DPD to most EU countries. Shipping costs depend on country – please check here for more.
You can securely pay by Paypal, Visa, MasterCard, Apple Pay, Google Pay, Klarna, Ideal and other options, depending on your country. You will see all available options listed at checkout.
You can return your unused products within 15 days. Returns are free – contact us and we’ll arrange everything.


HEY, GORGEOUS! delivers an immediate boost of hydration, smoothing and visibly refreshing the skin. Its lightweight, water-based texture absorbs within seconds, leaving the skin hydrated, smooth, and comfortably soft throughout the day — without any sticky or greasy feel.

Personal, AI-free, human-to-human. And it's free!
How this formulation works on your skin

Skin feels immediately hydrated, smoother, and visibly refreshed.

Helps reduce moisture loss and improves overall skin condition.
A beautiful skin feel without stickiness or pore-clogging.
With ceramides, panthenol, and saccharide isomerate, the serum helps reduce transepidermal water loss (TEWL) and supports the skin’s natural protective barrier.
The result is skin that feels more hydrated, balanced, and less reactive.

Matrixyl™ (palmitoyl pentapeptide-4) supports the skin’s natural regenerative processes and helps improve smoothness and firmness. With regular use, it helps reduce the appearance of fine lines and enhances overall skin quality — without irritation.
STEP 1
Apply to clean skin. HEY, GORGEOUS! is a lightweight, hydrating serum, so use it at the beginning of your routine. It can be used daily, both morning and evening.
STEP 2
After applying hydrating products, finish your routine with a cream (or an oil-based serum) to help lock moisture into the skin.

The main actives that make our formulation effective.
What if your skincare actually worked? That simple question drives everything we do!
All our formulations are developed in-house, by our own R&D team. That makes our products unique and innovative, not a copy of something else.
Every product you purchase is developed, produced, made and shipped by our team of skin dorks. We don't do white label products (repackaging products from others brands under our own name) or private label products (other companies developing products for us).
This allows us to be 100% sure what's in our products, how they work, why they work and if they're a good match for your skin!
Our own laboratory allows us to try ingredients and combinations other brands haven't even heard of! Real skin science brings results you can see - and it all starts in the lab.
We strive to develop truly innovative, inspiring formulations that make a difference on your skin!
We're a female-founded skin science startup. We have no outside investors and we're a proudly independent beauty brand. We can only grow with happy users, that's why your skin is at the centre of everything we do!
Because it's the right thing to do. And our Chief Dog Officer wouldn't have it any other way.
We don't test on animals (it's also illegal in EU). Only on people. A lot.
