FACE IT, YOU LOVE ME / hydrating serum with niacinamide (5%)


What is this?

Facial serum with niacinamide, plant-based collagen and peptides. Specially formulated for problematic or sensitive skin.

5 Benefits Your Skin Will Love:

  • Hydrates and smooths your skin
  • Works against spots and redness
  • Boosts collagen production
  • Helps prevent hyperpigmentation
  • Strengthens the skin barrier

When To Use:

Made for sensitive, problematic skin (both dry or oily). You can use every day – during your morning and night routine.
A bottle will last you 2-3 months.


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I love niacinamide! We had 2 goals when formulating FACE IT: make something crazy effective that can be used on sensitive skin. I wanted a serum that can be used even by women whose skin rebels against most skincare products!

– Spela Ceglar, founder Miss Alice lovemade cosmetics

Key Ingredients


Niacinamide is form of vitamin B3 and one of the most effective and popular actives in skincare. It has a bunch of beneficial effects that help your skin look and feel younger, healthier and more resilient.


We use plant-based collagen. This special ingredients is great for your skin and works in the same way as animal collagen (however, we don’t use animal derived ingredients in our products, because .. well, we think animals are pretty awesome and we love ’em).


Advanced plant-based peptides form a protective and breathable film on your skin that boosts regeneration.

Hyaluronic Acid

This is Beyonce of moisturising ingredients. Insanely popular, gorgeous and hard working! Hyaluronic acid is all of that and more, making it the perfect choice for our hydrating facial serums.

Cranberry Extract

Known for its anti-aging effects and anti-inflammation properties. It also contains vitamin C and other beneficial compounds. ingredients.


You can check the entire list of ingredients (INCI) by clicking here.

This product contains NO:
mineral oils
propylene glycol

Ask a Question

Need help choosing the right product? Want more information? We’re here for you!

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How To Use

Apply on clean and dry skin. You can use it every day. Use it in the morning or before bed. Don’t wash off.

If you combine it with other skin products, make sure it’s always the first one on your clean skin (so you get the most out of it’s active ingredients).


Appropriate for sensitive, problematic skin (oily or dry).
For best results, follow up with Wake Up morning serum and Night Shift overnight skin repair serum.


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