★★★★★
“I’ve been using the Face It, You Love Me serum for about 3 years. After stopping birth control pills, my skin was a mess — constant breakouts for years. Now I only get a pimple or two during PMS, and they heal much faster. The niacinamide truly makes a difference — I’ll never stop using it!”
- Sasa
VERIFIED CUSTOMER

(354 Reviews)

FACE IT, YOU LOVE ME / hydrating serum with niacinamide (5%)

Hydrating niacinamide serum for sensitive or problematic skin
15ml / 2-3 months

Your go-to serum for sensitive, problematic or reactive skin. Microbiome-friendly. Clinically proven to reduce redness and improve skin hydration in 4 weeks.

  • Calms skin
  • Reduces redness
  • Strengthens barrier

19,70

FREE SHIPPING AVAILABLE

FREE RETURNS

How does it work?

  • Hydrates and smooths your skin
  • Works against spots and redness
  • Boosts collagen production
  • Faster fading of post-inflammatory hyperpigmentation
  • Strengthens the skin barrier

Key Ingredients

  • Niacinamide 5%
  • Biomimetic Peptides
  • Postbiotics
  • Hyaluronic Acid

How To Use

Apply on clean and dry skin. You can use it every day. Use it in the morning or before bed. Don’t wash off.

Follow up with a moisture-locking product, such as a cream or oil-based serum.

If you combine FACE IT, YOU LOVE ME with other skin products, make sure it’s always the first one on your clean skin (so you get the most out of its active ingredients).

INCI / Ingredients

INCI / Ingredients

Trust starts with honesty. We stand behind our formulations and our choice of ingredients. We want to be 100% transparent about what you’re putting on your skin, so here’s more details about every ingredient of this product.

Organic Citrus Aurantium Amara Dulcis Flower Water
Neroli (orange blossom) hydrosol is the basis of FACE IT. It hydrates and pampers sensitive, oily or dry skin. Hydrosols don’t contain allergens like essential oils.

Aqua
Water – it is a delivery system.

Glycerin
Plant glycerin hydrates your skin.

Vaccinium Macrocarpon Fruit Extract
Cranberry extract. Known for its anti-aging effects and anti-inflammation properties. It also contains vitamin C and other beneficial compounds. ingredients.

Niacinamide
Niacinamide is a form of vitamin B3 and one of the most effective and popular actives in skincare. It has a bunch of beneficial effects that help your skin look and feel younger, healthier and more resilient.

Panthenol, Aqua, Pantolactone, Citric Acid
Vitamin B5 – it helps moisturize your skin.

Collagen Amino Acid Leuconostoc/radish Root Ferment Lysate Filtrate
We use plant-based collagen alternative. This special ingredient is great for your skin and works in the same way as animal collagen.

Glyceryl Glucoside
Glycoin® is a 100% natural anti-aging ingredient that boosts skin regeneration and cell activity.

Sr-spider Polypeptide-1, 1,2-hexanediol,Caprylyl Glycol
Advanced plant-based peptides form a protective and breathable film on your skin that boosts regeneration.

Gluconolactone
Gentle polyhydroxy acids (PHA) that improve skin texture.

Sodium Benzoate
Preservative for natural cosmetics that protects your product from spoiling and prevents microbes from growing in it (yuck!).

Benzyl Alcohol, Dehydroacetic Acid
Preservative for natural cosmetics that protects your product from spoiling and prevents microbes from growing in it (yuck!).

Sodium Hyaluronate
Hyaluronic Acid that helps intensely hydrate your skin.

Dehydroxanthan Gum
A natural thickener that makes your serum easier to spread and makes sure you don’t use it up too fast.

Arginine
Balances the pH of your serum, so it plays nice with your skin.

Skin Types

Skin types

Suitable for all skin types, but especially formulated for sensitive, problematic or reactive skin.

For best results, follow up with a moisture locking product (a cream or oil-based serum).

Ask a Question

Need help choosing the right product? Want more information? We’re here for you!

Let’s chat on Facebook Messenger: click here to open the chat window

Send us an email: hello@missalicecosmetics.com

Send us a DM on Instagram: @missalicecosmetics

Shipping Info

Delivery

Your order will be shipped the same or next business day. We ship via DPD to most EU countries. Shipping costs depend on country – please check here for more. Free delivery is available, please check the country list.

Payment options

You can securely pay by Paypal, Visa, MasterCard, Apple Pay, Google Pay, Klarna, Ideal and other options, depending on your country. You will see all available options listed at checkout.

Free returns

You can return your unused products within 15 days. Returns are free – contact us and we’ll arrange everything.

FEATURED IN

Over 34.738 users improved their skin with us!

SCIENCE-BACKED INGREDIENTS

Unique formula with proven results

Reduced redness, improved skin hydration and zero irritation - confirmed with a clinical trial!

  • 5 % niacinamide
  • biomimetic peptides
  • postbiotics
  • hyaluronic acid

LET'S BUILD YOUR ROUTINE!

Personal, AI-free, human-to-human. And it's free!

3 Key Effects

How this formulation works on your skin

Stronger barrier

Skin feels calm and less reactive to everyday stressors.

Calms redness

Reduces visible redness and supports calmer-looking skin.

Improves hydration

Hydrated skin feels softer and looks healthier.

CLEARER, CALMER, HYDRATED SKIN

Sensitive or problematic skin?

This formulation is made for you! It's the perfect choice for dehydrated, sensitive skin with imparried skin barrier.

  • Helps calm down reactive skin
  • Strengthens the skin barrier
  • Soothes redness
  • Works against skin problems

STRONGER BARRIER, SMOOTHER TEXTURE

Barrier- and microbiome-friendly

A fermented amino acid complex supports hydration and a balanced skin microbiome, while a biomimetic peptide helps smooth, tighten, and protect the skin.

ADD THIS TO YOUR ROUTINE

How to use

STEP 1

Use every day

It's a hydrating serum, so you can use it daily. It should be the first product on your skin.

STEP 2

Morning or evening routine - or both!

It's both an effective and gentle formulation, so you can include it in every routine.

STEP 3

Lock in moisture

End your routine with a moisture locking product -  a cream or oil-based serum. That way your skin will stay hydrated.

Key Ingredients

The main actives that make our formulation effective.

Niacinamide

  • Calms your skin
  • Builds skin resilience
  • Works against redness

Biomimetic Peptide

  • Helps tighten & smooth
  • Protects the skin

Postbiotics

  • Fermented amino acid complex
  • Strenghtens barrier
  • Microbiome friendly

Niacinamide

  • Calms your skin
  • Builds skin resilience
  • Works against redness

Biomimetic Peptide

  • Helps tighten & smooth
  • Protects the skin

Postbiotics

  • Fermented amino acid complex
  • Strenghtens barrier
  • Microbiome friendly
BUYING A MISS ALICE FORMULATION

We're unique - like your skin!

What if your skincare actually worked? That simple question drives everything we do!

All our formulations are developed in-house, by our own R&D team. That makes our products unique and innovative, not a copy of something else.

Every product you purchase is developed, produced, made and shipped by our team of skin dorks. We don't do white label products (repackaging products from others brands under our own name) or private label products (other companies developing products for us).

This allows us to be 100% sure what's in our products, how they work, why they work and if they're a good match for your skin!

 

Our own laboratory allows us to try ingredients and combinations other brands haven't even heard of! Real skin science brings results you can see - and it all starts in the lab.

We strive to develop truly innovative, inspiring formulations that make a difference on your skin!

We're a female-founded skin science startup. We have no outside investors and we're a proudly independent beauty brand. We can only grow with happy users, that's why your skin is at the centre of everything we do!

Because it's the right thing to do. And our Chief Dog Officer wouldn't have it any other way.

We don't test on animals (it's also illegal in EU). Only on people. A lot.

Reviews by real users

Customer Reviews

Nevena Klaric
Rating: 5/5
Odlican proizvod,teksturom jako lagan doslovno kao voda sto je idealno za masnu/mjesovitu kozu. Nije mi izazvao pristice upravo suprotno kao da ih smiri. Ne koristim ga dovoljno dugo kako bi vidjele neke konkretne rezultate ali nastaviti cu ga koristit i vjerujem da ce rezultati biti jos bolji.
Thu Apr 02 2026 22:35:37 GMT+0000 (Coordinated Universal Time)
Eva Pernek
Rating: 5/5
Super serum, koža je po uporabi res gladka, pomaga pri mozoljčkih, rdečici. Odlično se obnese tudi pod ličili, definitivno ostaja v moji rutini :)
Tue Mar 10 2026 09:46:05 GMT+0000 (Coordinated Universal Time)
Lina Rupnik
Rating: 5/5
No Review
Thu Jan 29 2026 05:54:11 GMT+0000 (Coordinated Universal Time)
Dijana Lisica
Rating: 5/5
No Review
Sun Jan 25 2026 19:18:43 GMT+0000 (Coordinated Universal Time)
Dijana Lisica
Rating: 5/5
No Review
Sun Jan 25 2026 19:18:39 GMT+0000 (Coordinated Universal Time)
Enia M.
Rating: 5/5
Predivan serum , uostalom kao i svi ostali proizvodi ovog divnog brenda .
Wed Jan 14 2026 10:32:21 GMT+0000 (Coordinated Universal Time)
Barbara
Rating: 5/5
FACE IT, YOU LOVE ME
Serum je res super, uporabaljam ga poleti, saj mi kože ne masti.
Sat Sep 20 2025 08:01:30 GMT+0000 (Coordinated Universal Time)
Enia Milanko
Rating: 5/5
Face it you love me
5
Tue Sep 02 2025 10:33:56 GMT+0000 (Coordinated Universal Time)
Zoja Tomic
Rating: 5/5
Face it you love me
Zelo dober serum z niacinamidom in peptidi. Koža je po uporabi čista z enakomernim, zdravim, sijočim, tenom.
Tue Jul 01 2025 14:01:29 GMT+0000 (Coordinated Universal Time)
MM
Rating: 5/5
Ich bin begeistert!
Ich habe schon einige Produkte von Miss Alice ausprobiert und meine Routine-Lieblinge gefunden, aber Face it, you love it ist wirklich klasse. Das Serum macht einen tollen Job und ich merke schon nach kürzester Zeit eine Verbesserung. Die Haut ist glatt, gut gepflegt und Rötungen sind reduziert. Einfach toll! Ich kombiniere es morgens mit Wake up und abends mit Night Shift 🤩
Mon May 19 2025 20:12:18 GMT+0000 (Coordinated Universal Time)

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