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Hydrating niacinamide serum for sensitive or problematic skin
15ml / 2-3 months
Your go-to serum for sensitive, problematic or reactive skin. Microbiome-friendly. Clinically proven to reduce redness and improve skin hydration in 4 weeks.
€19,70
Apply on clean and dry skin. You can use it every day. Use it in the morning or before bed. Don’t wash off.
Follow up with a moisture-locking product, such as a cream or oil-based serum.
If you combine FACE IT, YOU LOVE ME with other skin products, make sure it’s always the first one on your clean skin (so you get the most out of its active ingredients).
Trust starts with honesty. We stand behind our formulations and our choice of ingredients. We want to be 100% transparent about what you’re putting on your skin, so here’s more details about every ingredient of this product.
Organic Citrus Aurantium Amara Dulcis Flower Water
Neroli (orange blossom) hydrosol is the basis of FACE IT. It hydrates and pampers sensitive, oily or dry skin. Hydrosols don’t contain allergens like essential oils.
Aqua
Water – it is a delivery system.
Glycerin
Plant glycerin hydrates your skin.
Vaccinium Macrocarpon Fruit Extract
Cranberry extract. Known for its anti-aging effects and anti-inflammation properties. It also contains vitamin C and other beneficial compounds. ingredients.
Niacinamide
Niacinamide is a form of vitamin B3 and one of the most effective and popular actives in skincare. It has a bunch of beneficial effects that help your skin look and feel younger, healthier and more resilient.
Panthenol, Aqua, Pantolactone, Citric Acid
Vitamin B5 – it helps moisturize your skin.
Collagen Amino Acid Leuconostoc/radish Root Ferment Lysate Filtrate
We use plant-based collagen alternative. This special ingredient is great for your skin and works in the same way as animal collagen.
Glyceryl Glucoside
Glycoin® is a 100% natural anti-aging ingredient that boosts skin regeneration and cell activity.
Sr-spider Polypeptide-1, 1,2-hexanediol,Caprylyl Glycol
Advanced plant-based peptides form a protective and breathable film on your skin that boosts regeneration.
Gluconolactone
Gentle polyhydroxy acids (PHA) that improve skin texture.
Sodium Benzoate
Preservative for natural cosmetics that protects your product from spoiling and prevents microbes from growing in it (yuck!).
Benzyl Alcohol, Dehydroacetic Acid
Preservative for natural cosmetics that protects your product from spoiling and prevents microbes from growing in it (yuck!).
Sodium Hyaluronate
Hyaluronic Acid that helps intensely hydrate your skin.
Dehydroxanthan Gum
A natural thickener that makes your serum easier to spread and makes sure you don’t use it up too fast.
Arginine
Balances the pH of your serum, so it plays nice with your skin.
Suitable for all skin types, but especially formulated for sensitive, problematic or reactive skin.
For best results, follow up with a moisture locking product (a cream or oil-based serum).
Need help choosing the right product? Want more information? We’re here for you!
Let’s chat on Facebook Messenger: click here to open the chat window
Send us an email: hello@missalicecosmetics.com
Send us a DM on Instagram: @missalicecosmetics
Your order will be shipped the same or next business day. We ship via DPD to most EU countries. Shipping costs depend on country – please check here for more. Free delivery is available, please check the country list.
You can securely pay by Paypal, Visa, MasterCard, Apple Pay, Google Pay, Klarna, Ideal and other options, depending on your country. You will see all available options listed at checkout.
You can return your unused products within 15 days. Returns are free – contact us and we’ll arrange everything.


Reduced redness, improved skin hydration and zero irritation - confirmed with a clinical trial!

Personal, AI-free, human-to-human. And it's free!
How this formulation works on your skin

Skin feels calm and less reactive to everyday stressors.

Reduces visible redness and supports calmer-looking skin.

Hydrated skin feels softer and looks healthier.
This formulation is made for you! It's the perfect choice for dehydrated, sensitive skin with imparried skin barrier.

A fermented amino acid complex supports hydration and a balanced skin microbiome, while a biomimetic peptide helps smooth, tighten, and protect the skin.
STEP 1
It's a hydrating serum, so you can use it daily. It should be the first product on your skin.
STEP 2
It's both an effective and gentle formulation, so you can include it in every routine.
STEP 3
End your routine with a moisture locking product - a cream or oil-based serum. That way your skin will stay hydrated.

The main actives that make our formulation effective.
What if your skincare actually worked? That simple question drives everything we do!
All our formulations are developed in-house, by our own R&D team. That makes our products unique and innovative, not a copy of something else.
Every product you purchase is developed, produced, made and shipped by our team of skin dorks. We don't do white label products (repackaging products from others brands under our own name) or private label products (other companies developing products for us).
This allows us to be 100% sure what's in our products, how they work, why they work and if they're a good match for your skin!
Our own laboratory allows us to try ingredients and combinations other brands haven't even heard of! Real skin science brings results you can see - and it all starts in the lab.
We strive to develop truly innovative, inspiring formulations that make a difference on your skin!
We're a female-founded skin science startup. We have no outside investors and we're a proudly independent beauty brand. We can only grow with happy users, that's why your skin is at the centre of everything we do!
Because it's the right thing to do. And our Chief Dog Officer wouldn't have it any other way.
We don't test on animals (it's also illegal in EU). Only on people. A lot.
